The Sapphire Brand

PhireBrand was sparked by the Hip-Hop culture slang term..."Phire", that expresses the "Good Better or Best" of something.

PhireBrand is inspired by the southern lifestyle and anyone worldwide that strives to be "Phire" in whatever they do.

PhireBrand also pays homage to AFD & First Responders worldwide by producing quality branded apparel for all.

Phire(n): A strong feeling or the catalyst to persist through tough times.

(adj): Good Better Best

Prepare for the worst

Hustle for the best

Ignite your Phire

Respect the game

Earn the crown